Marketing communications – a wise investment

Marketing communications that are crafted by a Word Sense journalist ensure compelling content in your business brochures, newsletters, product launches, rebranding packages, reports and website content.

Great marketing material has four key elements that tell your target market:

• What you do
• How you do it
• What makes you different from your competitors
• What benefits and value you bring to clients.

Simple? It is! But most marketing documents fail to deliver. Readers become frustrated and bored because they can't determine quickly what's on offer, or get a clear indication of how they benefit.

Some companies ask staff working in other roles to write marketing text. But they are often too close to the business to really see the key messages and the benefits on offer. Text can be unprofessional, confused and cluttered, reflecting an 'all about me' theme littered with sentences beginning with 'We' and containing little of that critical information on benefits. It’s a false economy.

Well-written, results-focused marketing material is a sound investment – it's a tangible representation of your business that your clients will read and remember you by.

So how important are your words? They are crucial: one perfect word can influence a thousand thoughts – and in your marketing material those thoughts need to be about clients choosing your business.

Contact us and we will help you find the ‘perfect words’ for your:

• websites
• brochures
• newsletters
• awards entries
• articles and editorials
• advertorials
• product launches
• rebranding packages.